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    SBQ Blog

    Marketing Innovation

17 Nov, 2020

Say NO To Those Who Aren’t a Fit

November 17, 2020 | Conscious Business, Marketing Innovation

In 2009, while working with my life coach, John Dulworth, I learned a powerful lesson that has served me for over a decade. It was to design a business that allows me to live a life of my own making, by mastering the art of a “Powerful No.

I know… it’s a bit of an oxymoron, right? In an era when so many people preach the importance of saying YES to life, I’m suggesting that you actually need to get better at saying no. That’s because in every YES, you are actually saying NO to something else.

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9 Nov, 2020

Master the Art of Listening

November 9, 2020 | Conscious Business, Marketing Innovation

One of the most powerful ways to enhance your ability to sell with ease and success is to master the art of listening. When you learn to truly listen in any sales conversation, you lay the foundation of trust and rapport, uncover buyer needs, and help the prospect understand how you can help.

The trouble is, listening is not something most of us have been taught. Too often in a sales conversation, the salesperson is simply waiting for their turn to talk or thinking about what they will say next. To that end, think back to the last sales interaction you had with a prospect and ask yourself what percentage of the conversation were you talking and what percentage were you listening?

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6 Nov, 2020

The Secret To Humanizing Your Selling Experience

November 6, 2020 | Big Finish Challenge, Conscious Business, Marketing Innovation

Have you taken an honest look at your relationship to selling? I am asking because it’s your unspoken fear, discomfort, frustration or even disdain for selling, that is actually keeping you from stepping out, playing big and creating the sales you want.

It’s my invitation for you to explore what’s holding you back in sales that has conjured up memories of a time (just five years ago) when I had to take a hard look at where we were with our own sales process.

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3 Nov, 2020

The Three Stages of Successful Selling

November 3, 2020 | Business Growth, Conscious Business, Marketing Innovation

My journey with the art of selling has been an interesting one. Just one month into my first business in 1987, it became clear to me that if I did not figure this “sales thing” out, I was out of the entrepreneurial game.

We were newlyweds, lived in a 3-bedroom apartment with my stepdaughter, who was 6 years at the time, and I was fresh out of graduate school. I had my MBA but was essentially clueless about what it really took to have a successful business.

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26 Oct, 2020

Seek first to understand, then to be understood.

October 26, 2020 | Business Growth, Conscious Business, Marketing Innovation

This is the 5th habit outlined in Stephen Covey’s iconic bestseller, The 7 Habits of Highly Effective People. It’s also the second secret in my 10 Sales Acceleration Secrets that we kicked off last week.

While I first read Mr. Covey’s book in the early 90s soon after it was published, it was not until 2016 that his 5th principle sparked the idea for one of my companies I currently run, called Smart Biz Quiz.

Here’s how it went down…

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20 Oct, 2020

Energetics of Sales

October 20, 2020 | Business Growth, Conscious Business, Marketing Innovation

There’s no way around it, sales are the lifeblood of your business.

No matter what stage of growth you are in, revenues are your top priority and the key to your survival and long-term success.

How can I be so sure?

With each of our 7 business startups, never did we infuse them with a chunk of cash. Instead, we bootstrapped it, challenge ourselves to get the revenues flowing as quickly as possible. Without deep pockets or high-limit credit cards, we became scrappy, resourceful and all-out courageous. Not just to pay ourselves, but to have the money we needed to fund the vision we were all working toward.

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20 Aug, 2020

The Secret To Humanizing Your Selling Experience

August 20, 2020 | Big Finish Challenge, Conscious Business, Marketing Innovation

Have you taken an honest look at your relationship to selling? I am asking because it’s your unspoken fear, discomfort, frustration or even disdain for selling, that is actually keeping you from stepping out, playing big and creating the sales you want.

It’s my invitation for you to explore what’s holding you back in sales that has conjured up memories of a time (just five years ago) when I had to take a hard look at where we were with our own sales process.

Read more…