Your clients are calling for a change. No matter what niche you play in or how you market your products and services, clients show the demand for change with reduced open rates and declining conversion. Through this, they are telling us that it’s time to change the way we court and close our clients.
Gone are the days when e-zines, special reports and never-ending email campaigns are enough to win the trust of our potential clients and move them to a buying decision.
Today’s consumers are begging us to stop all the hype and elevate our sales process to the level of significant – even sacred – communication.Read More
Here’s a quick quiz…
Which would you rather have?
- 5000 people on your list with an open rate of 10%, or
- 1000 people with an open rate of 50%?
Spoiler alert… it’s choice #2.
Why? Because in today’s market it’s not just about “eyeballs on your offer” it’s about the quality of connection between you and the person at the other end of the email. Open rates depict engagement and engagement predicts responsiveness to your offer.Read More
In a blog I wrote 2 weeks ago, I shared the 5 things I did to rekindle my passion and get back in the game, after a period of time when I had completely lost my mojo.
Since then, I’ve had a few people reach out about one of these steps… cultivating meaningful connections. Because it’s one of the most profound of the five steps, I thought I would go a little deeper on the subject.
I’ve been consciously cultivating connections for decades now, whether through live events or personal connects where a friend follows their intuition and introduces me to someone via email. But with COVID, I’ve consciously upped my game knowing connection is more important than ever before.
SO… sensing you could also benefit from a little more “conscious connection,” here are seven things to keep in mind as you expand your circle of support.Read more…