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    SBQ Blog

    Lead Magnets

25 Aug, 2020

Lead Magnet Magic

August 25, 2020 | Lead Generation, Lead Magnets

If you don’t have a lead magnet, or the ones you have are not working, then perhaps it’s time to give this a little attention.

Here are the most common questions we get when working with clients to build out their New Lead Nurture campaign.

Common Questions about Lead Magnets…

Lead magnets are one of the best ways to inspire potential clients to provide you with their contact information for the purpose of receiving something they deem to be valuable.

1. What is a Lead Magnet?

A lead magnet is a free item that is automatically given to prospective clients in exchange for their name and email address.

Whether it’s a PDF, an audio or a video, your lead magnet gives potential clients an ‘experience’ of you, so they can get a sense of who you are, what you offer and the impact of your work.

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16 Jul, 2020

Ten Tips for Tripling Your Closing Rate From One-on-One Enrollment Conversations

July 16, 2020 | Lead Generation, Lead Magnets

It was 1990 and we were three years into my first business – a direct selling company that my husband and I had started with just $5000. We were selling a line of fashion jewelry through in-home parties and having a blast. My sales force consisted of me, Peggy Neilsen and Nancy Deserpa, both of whom were selling for me part-time.

I knew that to achieve our dream of changing lives and having a multi-million-dollar company, I would need to get REALLY good at finding, engaging and recruiting hundreds of women to sell our line of jewelry.

However, I was not impressed with how recruiting was done in those days, and went on a quest to find a way to “enroll” others, in a way that was aligned with my personal values of service and contribution.

That was the birth of what I now refer to as the ethical enrollment process.

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