Your clients are calling for a change. No matter what niche you play in or how you market your products and services, clients show the demand for change with reduced open rates and declining conversion. Through this, they are telling us that it’s time to change the way we court and close our clients.
Gone are the days when e-zines, special reports and never-ending email campaigns are enough to win the trust of our potential clients and move them to a buying decision.
Today’s consumers are begging us to stop all the hype and elevate our sales process to the level of significant – even sacred – communication.Read More
My journey with the art of selling has been an interesting one. Just one month into my first business in 1987, it became clear to me that if I did not figure this “sales thing” out, I was out of the entrepreneurial game.
We were newlyweds, lived in a 3-bedroom apartment with my stepdaughter, who was 6 years at the time, and I was fresh out of graduate school. I had my MBA but was essentially clueless about what it really took to have a successful business.Read More
This is the 5th habit outlined in Stephen Covey’s iconic bestseller, The 7 Habits of Highly Effective People. It’s also the second secret in my 10 Sales Acceleration Secrets that we kicked off last week.
While I first read Mr. Covey’s book in the early 90s soon after it was published, it was not until 2016 that his 5th principle sparked the idea for one of my companies I currently run, called Smart Biz Quiz.
Here’s how it went down…Read More
There’s no way around it, sales are the lifeblood of your business.
No matter what stage of growth you are in, revenues are your top priority and the key to your survival and long-term success.
How can I be so sure?
With each of our 7 business startups, never did we infuse them with a chunk of cash. Instead, we bootstrapped it, challenge ourselves to get the revenues flowing as quickly as possible. Without deep pockets or high-limit credit cards, we became scrappy, resourceful and all-out courageous. Not just to pay ourselves, but to have the money we needed to fund the vision we were all working toward.Read More
Here’s a quick quiz…
Which would you rather have?
- 5000 people on your list with an open rate of 10%, or
- 1000 people with an open rate of 50%?
Spoiler alert… it’s choice #2.
Why? Because in today’s market it’s not just about “eyeballs on your offer” it’s about the quality of connection between you and the person at the other end of the email. Open rates depict engagement and engagement predicts responsiveness to your offer.Read More
On Wednesday, I shared with my recommitment to my community and my two businesses.
Like many, as the Pandemic swept the globe I found myself feeling a bit confused and even complacent. Rather than fight it, I leaned in and used that time to slow down, hunker in and reflect on all that was unfolding. I deepened relationships, reflected on the last 3 decades and enjoyed taking my foot off the pedal.
But as the lockdown droned on into July, it became clear there is only so much “naval gazing” I can handle before going a little stir crazy. ;0) So, I cleared my calendar, got myself out in nature and took 5 powerful steps that brought me back to myself again.Read more…