2020 was an unprecedented year. Between the pandemic, social unrest, the presidential election and economic uncertainty, we are all ready to put this year behind us and turn to the year ahead
But, if you are not careful, turning too quickly to what’s possible next year becomes a drug we take to numb the pain and discomfort of goals unmet.Read More
In all my years of building businesses and coaching thousands of entrepreneurs, I have found that one element, more than any other, drives one’s ability to succeed in business. It’s a belief in one’s ability to deliver on the promises they make in their offer. Whether the promise is to lose excess weight, 10x your income, heal a broken marriage or close more ideal clients, we need to feel confident in our ability to inspire lasting change in the lives of our clients.
When we doubt our ability to deliver on the promises we are making in our marketing or high-ticket offers, we shrink back, play small and fail to enter into client conversations with the confidence they are longing to see.Read More
Your clients are calling for a change. No matter what niche you play in or how you market your products and services, clients show the demand for change with reduced open rates and declining conversion. Through this, they are telling us that it’s time to change the way we court and close our clients.
Gone are the days when e-zines, special reports and never-ending email campaigns are enough to win the trust of our potential clients and move them to a buying decision.
Today’s consumers are begging us to stop all the hype and elevate our sales process to the level of significant – even sacred – communication.Read More