This is the 5th habit outlined in Stephen Covey’s iconic bestseller, The 7 Habits of Highly Effective People. It’s also the second secret in my 10 Sales Acceleration Secrets that we kicked off last week.
While I first read Mr. Covey’s book in the early 90s soon after it was published, it was not until 2016 that his 5th principle sparked the idea for one of my companies I currently run, called Smart Biz Quiz.
Here’s how it went down…Read More
There’s no way around it, sales are the lifeblood of your business.
No matter what stage of growth you are in, revenues are your top priority and the key to your survival and long-term success.
How can I be so sure?
With each of our 7 business startups, never did we infuse them with a chunk of cash. Instead, we bootstrapped it, challenge ourselves to get the revenues flowing as quickly as possible. Without deep pockets or high-limit credit cards, we became scrappy, resourceful and all-out courageous. Not just to pay ourselves, but to have the money we needed to fund the vision we were all working toward.Read More
Here’s a quick quiz…
Which would you rather have?
- 5000 people on your list with an open rate of 10%, or
- 1000 people with an open rate of 50%?
Spoiler alert… it’s choice #2.
Why? Because in today’s market it’s not just about “eyeballs on your offer” it’s about the quality of connection between you and the person at the other end of the email. Open rates depict engagement and engagement predicts responsiveness to your offer.Read More