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    SBQ Blog

16 Jul, 2020

Ten Tips for Tripling Your Closing Rate From One-on-One Enrollment Conversations

July 16, 2020 | Lead Generation, Lead Magnets

It was 1990 and we were three years into my first business – a direct selling company that my husband and I had started with just $5000. We were selling a line of fashion jewelry through in-home parties and having a blast. My sales force consisted of me, Peggy Neilsen and Nancy Deserpa, both of whom were selling for me part-time.

I knew that to achieve our dream of changing lives and having a multi-million-dollar company, I would need to get REALLY good at finding, engaging and recruiting hundreds of women to sell our line of jewelry.

However, I was not impressed with how recruiting was done in those days, and went on a quest to find a way to “enroll” others, in a way that was aligned with my personal values of service and contribution.

That was the birth of what I now refer to as the ethical enrollment process.

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